THE ASSIGNMENT:
I asked my Image & Color Theory students to design a conceptually-driven poster that creatively conveys the basic essence of a logical fallacy in a way that is handsome, clear and memorable.
A logical fallacy is simply an error in reasoning. Although logical fallacies are often considered the domain of philosophers and attorneys (those who are experts at argumentation), it is important for everyone to have at least some level of awareness with the basic rules of reason. Communication designers should also be aware of such principles so that we can make strong arguments for the clients, products and services we represent and so that we don’t drift toward the same unethical tactics so common within our industry.